GLOBAL PULSE: The Color of Stimulus

Water Efficiency

“The Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth. You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.”

In my last water efficiency article (Water-Efficiency: Why Most Advice You’ve Read is Absolutely Inefficient), we began a slow turn away from lighting with a discussion of the 80/20 Rule and how your little positive behavioral changes with water aren’t even a drop in the bucket when your other positive behavioral changes - making homemade pizza - evaporate the entire year’s ocean of benefits in a few tasty bites.

In a four-part series, we talk about a resource besides energy: water.

1. Today, we begin far above this “turn off the porch lights and take short, icy showers” efficiency thing to show you how we got to where we are now both in fuels and in other resources.
2. Next week, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.
3. The following week, we continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.
4. And in the final week, we tie together the articles in a symphony of three movements, showing you how all the elements hold the Resource Matrix in place and how, like Neo in the movie, you can break the code that creates the graphical user interface and see the illusion for what it really is. (At least, my version of it, anyway.)

Ready to take the red pill and see how deep the rabbit-hole goes?

We start with one of the most boring subjects known to college students, one birthed out of the Enlightenment when extremely titled, idly rich, powdery wig-headed fancy foppish men dressed like women and walked in high heels and squealed like school girls:

Economics: it’s totally insane

Economics is described as the science of allocating scarce resources. Since it’s the study of human behavior, it’s a social science rather than a physical science.

And although any individual’s behavior may not be predictable, individuals as a group can be. Kinda like the weather: you don’t know much about a single raindrop’s effect but you can track the overall storm and predict what’s next.

Economics likes to fool itself that it can predict behavior based on the assumption that people make rational choices. Understand what people think and you understand what choices people will make.

It unfortunately leaves out the other part of being human: human behavior based on emotions.

And emotions weigh heavily in how we interact with each other, especially in exchanges of value.

Maximizing returns:
“I want your goodies for nothing”

Economics recognizes that people are motivated by self-interest to maximize their benefits at the lowest cost.

On an individual basis, this can turn into a “win-lose” proposition:

• I want to acquire the best stuff for the cheapest terms
• I want to dispose of the lousiest stuff for the greatest terms

In short, you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom.

May the Force be with you:
getting diamonds and gold for nothing:

Economics comes out of 18th century political economy, which studied production, buying and selling, and their relations with law, custom, and government. Political economy itself comes out of moral philosophy.

This moral philosophy apparently had room for colonialism, which comes pretty close to getting your diamonds and gold for nothing: forcibly take over a country and use its people to extract its resources to be reallocated to your bank account. And make sure nobody but you has any say in the matter.

Social good in the equation:

A few people didn’t see the morality in this philosophy. Enter the lousy, meddling individual do-gooders like Elizabeth Cady Stanton, Mohandas Ghandi, Martin Luther King, Jr., Upton Sinclair, and many others who messed with the “I want your goodies for nothing” crowd.

And some of the individuals do-gooders formed their own organizations like the Sierra Club and Greenpeace.

They all worked to increase awareness that there are alternatives to being forced to give away your diamonds and gold for nothing while having no say in the matter, and worked to change deals from “win-lose” to “win-win.”

The “I want your goodies for nothing” crowd, who could only lose in the change to “win-win,” found their salvation in the late 1800s with the rise of modern psychology (the scientific study of mental functions and behavior). Applied to politics, it’s called propaganda. Applied to spirituality, it’s called religion. Applied to commerce, it’s called marketing and advertising.

All these applications are forms of hypnotism, and are based on the proven principle that if you repeat anything enough times, including a falsehood, your audience will grow to believe it and then to defend it as the truth.

The “I want your goodies for nothing” crowd used economics to hypnotically declare for 250 years that fossil fuels, the air, and water were without cost. They called them “free goods.”

And they used force (”Oh yeah, and what the hell are you going to do about it?”) to declare that pollution had no consequences.

What’s an Oxymoron?
“Free Good” in economics

The free good is a term used in economics to describe a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society.

Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want. Examples in textbooks (even in the 1980s) included fresh water and the air that we breathe. However, these are now regarded as common goods because competition for them is rivalrous.

In short, there is no free lunch.

An additional moral philosophy:
“There’s a sucker born every minute”
becomes
“How can I help you help me?”

The “I want your goodies for nothing” crowd continues to rise early and work late to craft their “win-lose” deals every day.

Yet, out of those rising early and working late, a small radical fringe discovered the curious fact that if you don’t beat a dog bloody every time you see it, it’s less likely to bite your hand off, and it even might go out and hunt down a squirrel for your evening stew.

Their moral philosophy became a hybrid offshoot.

The Hybrids still want your goodies, but they are willing to help you get your goodies with less pain and damage to yourself so you’ll be willing to come back to them and hand over more of your goodies.

Both use the same mind-numbing hypnotic slogans: “We care about you.”

The difference is the Hybrids actually do some of those same things that someone who cares about you would do. Even if they don’t actually give a hoot about you. Contrast that to the “I want your goodies for nothing” crowd, who merely sends you more hynoptic slogans when they want your goodies.

Where Do You Want to Go Today?
Everywhere but here

We’ve all awaken to the shocking realizations that:

• finite energy resources will run out
• actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible, and
• the “I want your goodies for nothing” crowd hasn’t been telling the truth

In Aldous Huxley’s Brave New World, you could just pop some soma and totally trip out.

But the cowardly old world we’re experiencing has quickly turned into a total bummer of a bad trip, man. Down with the Establishment and praise the Collective.

We’re all in this together, or
Toss the lousy, greedy bastards overboard

The decades of the Do-Gooders increasing our awareness of possible “win-win” possibilities and of the Hybrids backing their “we care about you” lip service with actual service has brought us to another realization:

There’s a price to everything, and if I don’t pay the price, someone else will, and somehow, some way, on some sunny day, they’re going to get even and make me pay.

And this has been an important change in the understanding of energy efficiency and global warming: the environment has a limited capacity within our human-lifetime periods to absorb civilization’s byproducts and transform them into resources. It usually needs geologic time to turn dead trees and critters into oil and gas. In the meantime, the trash piles up in the streets.

The solution: create less trash.

Thanks to the Do-Gooders, we have greater awareness or our actions and the desire to change, and have the Hybrids offering ways to change.

And the result is a shift of power away from the “I want your goodies for nothing” crowd. It’s now Power to the People.

But wait, there’s more …
to the Resource Matrix

Just because you know about fossil fuels, their finite amounts, their polluting, warming effects on the environment, and alternatives offered by the Hybrids - even if you have done your part to the best of your ability to reduce, reuse, and recycle — you haven’t escaped the Resource Matrix.

Energy to power our lives is one component of the Resource Matrix. And it’s the most visible in discussions of global warming and being resourceful. But there’s more:

Coming Attractions!

In the next three articles, we will talk about concepts concerning the resource that makes up 75% of the planet and 75% of your body:

Water.

You’ll learn that, although 75% of the planet is water, only 3% of water is potable (can be consumed), and of that 3%, only a small fraction is available, and of that small fraction, only a small fraction is potable, because the rest is polluted for hundreds of years to come.

You’ll learn how the actions of an illiterate, lice-infested, foul-mouthed peasant on the other side of the globe affects you where you are.

You’ll learn how, unlike oil, water is transferred invisibly from poor to rich by sleight of hand, like paying your utility bill through your online bank account.

You’ll learn how poor water decisions, rather than fossil fuel’s atmospheric effects described in Al Gore’s An Inconvenient Truth, leads to those drybeds of the formerly humongous Aral Sea and along the Amazon.

You’ll learn how to measure the global water impact of any nation, city, corporation, even yourself - to the nearest gallon or liter.

You’ll learn the little changes you can make - the water equivalent of “change your incandescent lightbulbs to compact fluorescent lamps” - and still be able to take your wastefully long showers.

And all of this is for one purpose:

To help you see the Resource Matrix, everywhere, all around you.

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures

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Basic introduction

Residential Solar Energy Kit is about using one of these guides on the Web that teach you how to assemble Solar-Panels with your own hands. Just like everything else in life, some guides deliver and some other don’t; make sure it provides clear information including videos, diagrams, and support. In any case, here are few key-benefits and & quick advices that may help you to know more about this subject.

Benefits

By using this highly effective solution we benefit from the following:

* Provides an unlimited energy-source.
* Knowing that we are doing our part to conserve the planet.
* Can work for anyone, no matter where he/she lives on the globe.
* Uses Wind-Power as a backup when having long periods of cloudy days.
* Helps our nation on becoming less dependent on external oil suppliers.

Tip

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Bottom line

Many home-makers already found this outstanding Residential Solar Energy Kit as one of the most effective ways to ‘eliminate’ these irritating elect. expenses. Different users would probably find various benefits provided by this exceptional idea, simply because it brings a real change to this industry. The best advice would be to test it so you could enjoy from the exciting opportunities that it provides.

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Can You Be Clean, Green, and Legal?

You may have seen something on the news about Spokane, Washington where there is now a ban on dishwasher detergent made with phosphates. While this may seem to be an isolated case, there are actually several states (including the rest of the state of Washington) that will make dishwashing soap made with phosphates above a very small level illegal in 2010.

What is phosphate anyway and why is it used in dish washing soap?  Phosphate is an inorganic chemical that is a combination of salt and phosphoric acid.  Because it can clean things like hard water stains, and grease, phosphates are used in all kinds of things including dish washing soap. 

Why all the fuss?  Phosphate is a problem when it finds its way to freshwater rivers and lakes.  The phosphate encouraged the growth of algae which depletes the oxygen in these rivers and lakes, killing off fish and other wildlife. 

While there are green alternatives out there, deleting the phosphates from the dish washing soap can leave one unsatisfied with the resulting product-and a lot of dirty dishes.  Plus some of these green alternatives are pricier than their cheaper phosphorous counterparts.  This has caused people to travel outside their state to obtain contraband detergent from other states-which, of course, defeats the purpose of the bank in the first place. 

What should you look for in a green dish washing soap?  Are there green products that work as well?  While there is no direct substitute for phosphorous, but there are other substances that can be used.  How well they will work depends on a number of factors, perhaps the most important being the hardness of the water used for cleaning.

One ingredient that be used is a surfactants.  Surfactants are usually biodegradable and are used to provide cleaning power and increase the ability of the water to separate the soil from the dish. Anionic surfactants work well as detergents, but can be less than effective in hard water. Amphoteric surfactants are used for their foaming power and can often be found with anionic surfactants. There are other substitutes for phosphates, but these can be even more dangerous than the phosphates. They include nitrilotriacatic acid (NTA) and caustic alkaline chemicals (which are particularly dangerous when ingested-as sometimes happens with children).

It may take some trial and error to come up with the phosphate substitute that works best in your water.  It is unlikely that the ban on phosphates is going away, so it is better to start exploring the options now.  In the meantime, the soap manufacturers continue work on the perfect phosphate substitute, but there are some excellent alternatives out there.

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Advanced Solar Energy Technology

China also needs to get on board.

Our world is facing a huge crisis today in the form of global warming. Though most recognize that it is a bomb ticking away and awaiting to explode, few of us actually make an effort to change this dangerous trend. Lots of research and methods are being discovered and discussed but very few concrete steps have been taken yet. The major culprit is the industries that contribute maximum carbon dioxide and other dangerous gases to the environment. Although it is imperative that each of us do something to reduce our carbon footprint on earth, the industries and huge factories in the developing worlds should be forced to take up real concrete methods of curtailing pollution.

With rising population, the world has to increase production of materials and goods for all. This obviously calls for more and more industries in the world, which will only add more emitting pollutants to the atmosphere. The world needs to come together to work out solutions that can both save the environment and maintain economic development.

The problem of global warming represents a serious threat to the entire world. We are running out of time as warned by many scientists around the globe. People have created this problem by greatly increasing the greenhouse gases in the atmosphere; and people working together will be the only way to stop it.

As President Obama makes an effort to introduce and promote green enterprises and industries, he will face a startling fact. Most pollution is created by China and the developing world. So no matter how much the developed world reduces their carbon emission, countries like China will compensate it with more pollutants. The per capita emission has increased six times today thanks to industrial projects which do not follow minimum environmental laws and directives.

It is imperative that Chinese President Hu Jintao and the other world leaders start to outline a plan now that will be followed by most countries, particularly China, in going green in their business practices.

However, the problem facing the world is that if we tackle this problem from a micro level, we come face to face with industrialists who are trying very hard to make their business a success and increase profit. There is nothing wrong in that because more profit would mean greater investment and a stronger economy. But most of these factory/industrial owners do not take into account the bad effects of pollution due to the emissions and discharges from their units.

Scientists across the globe are insisting that the environmental costs should also be included in the production costs. But, unfortunately, the busy industrialists do not have time to take into account the social and environmental responsibilities of the company; and, hence, little to no effort is made by them to alter the situation. Forcing the overworked staff to look into ways to follow the green norms is not cost effective in the long run.

A better way to tackle the problem is to hire a Green Consultant. The Green Consultant would look into individual business practices and suggest concrete methods to reduce pollution and reduce wastage and improper use of resources. For a nominal fee the consultant would work throughout the year to move the business toward a successful GCI Green Building certification. However, because businesses differ in nature, region, demands, budget, etc., it would make sense that one approach for all may not work well.

Consult the Green Business League website to learn more about the consultant and their expertise.

Samm Parker is author of this article on Nationalgeographic.

Find more information about Global warming here.

Ban Or Save the Plastic Bag?

As part of the conservation and environmental movement worldwide there are several campaigns aimed at banning the plastic bag. These fit in perfectly with going green at home and with our longer term life styles.

A quick search on the web will take you to the San Francisco Bay Area, “Bay vs Bag”, to the Daily Mail’s (UK) “Banish the Bags” as well as similar situations in Canada, Holland, China, elsewhere in the US and even Zanzibar.

A lot of the focus is based on the damage done to wild life, including sea mammals and birds; the effects on waste and the average number of bags used per person in different countries. In one of the lists I saw, Singapore was topping the list at 625 bags.

One of the targets is to reduce by 10% the yearly consumption of these bags.

On the other hand there are also “Save the Plastic Bag” campaigns, with the plastic industry behind it. Their main focus is highlighting what they call misinformation. Their points are based on “exaggerations” on the damage done to wild life; errors in how plastic bags are made (from ethane gas that would otherwise be burnt and not petroleum); effects of co2 vs methane; potential job losses and so on.

On the banning side of the argument, there can be exaggerations as well as questionable scientific data - questionable as in anybody can question it, after all to have an argument you must always have at least two points of view.

From the “saving” the industry point of view, there can be many counter arguments to the data that is presented. And this is quite understandable, after all their industry could be hit very badly. (This just reminds me that all businesses have a life time curve that goes from birth, to growth, to maturity and finally to demise. The time scale can be as short as a year to as long as a hundred years or more, but the end result is that it is replaced by something else).

Some of the arguments are saying that nets and not plastic bags are causing marine life casualties, that paper bags are a worse alternative (side stepping the plastic bag issue) and basically attacking the “plastic bag misinformation campaign”.

Very probably both sides are looking to make their points by reducing or ridiculing their opponents point of view. But the overall issue is still there - are plastic bags affecting our environment?

To get back to the plastic bag banning situation, where paper bags have the negative effect of more trees cut, the information that is being retrieved is very important. But it must also be as objective as possible. Having said that, we know that it takes literally centuries for plastic to degrade and this should be the foremost argument.

Just to expand a little on the paper bag argument, which is totally reasonable, the option is not to cut more trees. The options are to recycle and use bio-degradable alternatives.

In the old days, when plastic bags hadn’t been invented but grocery shops had, natural fiber bags were used and the customers were the ones who brought their own to the shop.

With just a little effort on the individual front, these campaigns wouldn’t be necessary.

Want to know about environment and natural living? Information, news and facts can be found at: http://natural-living-tips.com/

Green Tech News

Too Expensive to Be Green?

Really? Seriously? Is it still too expensive to be green? I am a little surprised when people say that cannot do anything to be green because the products are too expensive. This may have been the case eons ago but not anymore. People now say going green is too expensive as an excuse in my opinion. Granted, I am not able to afford solar panels on my roof just yet but that does not mean I am not green or trying to be green in my own ways.

Here are some simple things that you can do now to start you off in the right direction without too much money out of pocket. Keep in mind, that while you will spend money at first, the payback is well worth it for you and the environment.

One of the first things I did to start my own green movement at home was to buy canvas bags for the grocery store. They were $1.00 each and I bought 10 of them. I always leave them in my car so no matter what store I go to I bring a bag with me. Each time I visit the grocery store I get 5 cents back for each bag that I bring.

So each week when I grocery shop I get 50 cents back. Each week that adds up quickly and before you know it, I have made my $10.00 back and am no longer a slave to the plastic bags. U.S. consumers use approximately 100 billion plastic bags annually which require an estimated 12 million barrels to produce! Just think, the majority of these bags are used just once from for less than 30 minutes and then they go into our landfills or end up in our oceans where they are a serious threat to wildlife.

The second green thing I did was change my water bottle habits. I have to admit, this one was hard for me until I did the math and it was at that moment I went to Target to buy a water filter and ordered my CamelBak Better Bottle.

The funny thing is that people are so quick to complain about the cost of gas but have you ever complained about the cost of the water bottles at the grocery store? I paid $10.00 for my bottle and $30 for my water filter and I have never once gone back to the store to buy my 12 pack of water for $6.00. And to think, a 12 pack of water bottles was finished in one week or less! I really don’t like when people say they reuse their plastic water bottles…. Do you know the bacteria that are on the bottles and the plastic leaching that occurs? Please do yourself and the environment a favor and buy a BPA Free water bottle today!

How many of us use paper napkins each day for lunch and dinner? Time to save a tree! Even napkins made from recycled materials are not as innocent as they may seem since they too wind up in landfills. A family of 4 can easily go through 84 paper napkins a week and if you think of each paper napkin costing 2 cents - well that adds up quickly over the course of a week, month, and a year. Cloth napkins can be used several times before tossing them into the laundry. With a family of four, laundry is done quite a bit so go ahead and make the switch.

Finally, do you wash all loads of laundry in cold water? Did you know that if you washed all of your clothes in cold water your clothes would last longer? Not only that, but you would save on your electrical bill. Unless you are washing baby diapers or grease stains, cold water is the way to go. 85-90 percent of the energy needed to wash your clothes in a machine is used to warm the water. Only 10-15 percent actually goes into the washer. The next time you need to buy laundry detergent, look for the detergents that are specially made for cold water.

And of course, we all know about the light bulbs and such but these were a couple other reminders of what you can do today to start saving money and you can be proud of yourself for going green! Remember, it is cool to be green!

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